Digital Expert for Marketing

Bosch

Budapest
Állandó
Teljes munkaidő

20 napja
Gyors jelentkezés

Company DescriptionDo you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.Welcome to Bosch.Robert Bosch Kft. has been established in 1991 in Budapest as part of the Bosch Group. Currently more than 4500+ colleagues are working here together, most of them within the Engineering Center Budapest. Besides that, the location serves as the Bosch south-east European sales center for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technology systems and security technologies. Furthermore, corporate functions are also present, such as finance, controlling, purchasing, communication and human resources.Job DescriptionCreate something new: You will be responsible for the Regional Digital Strategy for Bosch Bosch Home Comfort in SEA Region (South East Europe), driving the marketing activities in the main digital platforms. You have in-depth knowledge on the algorithms, updates, trends and Best In Class practices in order to define, based on facts and strong arguments, the way forward in Digital to achieve strong presence and high measurable impact on the platforms that have relevant influence in terms of consideration levels.From Data Analysis, Data Acquisition, Content Creation Coordination and supervision, SEO, SEM; You coordinate and track the development and performance of targeted digital activities across all our digital touchpoints and brand campaigns in order to propose optimization strategies and measures together with the country sales organization.This is a Regional Position based in Budapest, Hungary.Take responsibility: You consult marketing and sales colleagues in the business on performance tracking and data driven decision making and active testing. You align these topics with the other members of your team and colleagues from other Bosch divisions.Shape the future: You shape the future of Bosch Home Comfort in performance marketing, measurement and data analytics with focus on valuable insights and continuous improvement while always having an outside look on new trends and BIC -Best in class- references. You are responsible for selecting the right tools and ensure a state-of-the-art digital implementations and optimizations.Structured evaluation: You are responsible for standardizing the targeted digital marketing activities, set the relevant SMART KPIs, track performance and define necessary actionable next steps together with the marketing and sales colleagues.QualificationsPersonality: You enjoy working in an interdisciplinary and dynamic team while involving all relevant stakeholders proactively. You inspire through your open and agile mindset. Your skill set includes excellent analytic competencies, strong communication, presentation, international networking and intercultural abilities. You should also have problem solving mindset, have a solid understanding of digital customer experience principles. Proactive and calm, capable to manage several projects in parallel with a creative eye in order to find solutions to improve online customer journeys.Working Practice: You have the ability to communicate findings, results and recommendations, based on facts and in-depth knowledge, within an international business. You are able to present complex topics in a simple way, inspire and convince your colleagues.Experience and Knowledge: Proven track record of 3 – 5 years (minimum) working intensively in digital platforms; planning, implementing, and evaluating performance. You have hands-on experience and proven success in developing and tracking online marketing strategies (e.g. Search, SEO, SEA, Social Media). In addition, you have advanced knowledge with Google Analytics and other comparable analytics tools as well as SEO tools such as Moz or SemRush. Experience of using Content Management Systems - as well as Google TagManager are desirable. You have hands-on experience with A/B testing solutions (e.g. Google optimize, Optimizely) as well as E-Commerce knowledge & good user and brand understandingLanguages: You are fluent in EnglishEducation: Candidates should ideally have studied Computer Science, IT Degree, Digital Systems, Programming and Coding for Business and/or Marketing purposes and be able to demonstrate experience of working within in Digital Marketing agencies and teams or proven experience in a major digital company either agency or client-side, as previous work experience. Desired but not a must, Master degree in Marketing, Online/Performance Marketing, Business Administration or equivalent combination of education and experience.Additional Information► Competitive compensation package incl: salary, annual & performance bonus, cafeteria► Flexible work arrangements► With a high percentage of home-office opportunity, that will remain after the pandemic► Flexibility in location & timing – in accordance with team’s target & alignment► Our on-site Activity Based Working environment, which is designed for creativity and efficiency using the advantages of Smart Buildings► International, diverse, inclusive company culture supported with a transformational leadership mindset► Continuous learning & growth opportunity – we offer a wide range of development programs and trainings to ensure that you’re ready► Wellbeing programs including Medical & Mental support► Organized events in various themes such as Sport, Cultural & Educational, also many self-organized activities supported by the company► Childcare opportunity #Bosch Kindergarten & NurseryIf you require any further information, please feel free to contact us on the
following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.

Bosch