Országos trade marketing vezető

Budapest
Állandó
Teljes munkaidő

1 hónapja

Working at HeinekenDo you want to be part of a dynamic company with an inclusive culture and an international background? Would you like to enjoy our passion, we share with our consumers, during work? Join us, if you are ready to work on tasks and projects with high responsibility in an exciting, innovative market environment, where we appreciate and support you to realize your personal ambition!About the Trade Marketing Manager role:If you're passionate about connecting strategy with execution and making an impact at every touchpoint - this role is for you.As a Trade Marketing Manager, you'll be at the heart of shaping channel strategies and bringing category plans to life across both on- and off-trade environments. You'll ensure shopper and customer initiatives are flawlessly executed - on time, in full, and with impact, including across events and world- class sponsorships like UEFA Champions League and F1.. Furthermore, you'll lead integrated commercial planning, aligning teams and driving results through smart, cross-functional collaboration.In this role you will be part of both the sales and marketing leadership teams and will be reporting to the Sales Director.Ready to shape how our brands show up in the market? In this role, you will

Turn portfolio priorities into powerful channel strategies
Lead cross-functional commercial planning and own the annual activity calendar
Drive category excellence and create standout in-store experiences
Transform insights into bold, business-driving initiatives
Oversee BTL activations, events, and customer journeys
Execute and optimize the full POS process aligning with brand and channel strategies ensuring visibility and impact
Drive strategic thinking behind event activations and ensure seamless execution in collaboration with cross-functional teams
Chair the Commercial Leadership Meeting and steer integrated planning
Manage budgets across ATL, BTL, and POS with a sharp eye on ROI

Requirements:

University/college degree Economics, Commercial, Marketing
Minimum 10 years of experience in commercial field, having experience in Trade Marketing and at least one additional commercial field
Minimum 3 years' experience in leading teams
Shopper understanding - key consumer drivers, research methodology, analytical skills
Experience in category management
Proven success in driving BTL execution
Category/portfolio/brand understanding
Development culture builder
Good communication and presentation skills
Fluency both in English and Hungarian
Driving license

What we can offer:

International environment with a stable company background
Diverse, friendly team who can celebrate success together
Passionate and professional team players as colleagues
Modern, inspiring office in Budapest and home office opportunity (50% home office)
Development opportunities (functional and leadership)
Opportunity of an international career
Long-term, full-time employment
Some of Hungary's favourite beer brands: Soproni, Heineken, Gösser and Birra Moretti
A variety of benefits

At HEINEKEN, we don't just accept difference - we believe in it, we support it, and we thrive on it for the benefit of our employees, our products and our community. HEINEKEN is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

Heineken

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