Trade Marketing Manager (HoReCa)
Heineken
- Budapest
- Állandó
- Teljes munkaidő
- Shape our consumer inspired horeca strategy: Where to play (channel segmentation & prioritisation) and how to win (picture of success with our main brands)
- Create an annual roll out plan, in partnership with the brand teams and sales integrating the comms at the real moment of truth: when our consumers can experience our brands in horeca
- Contribute to gain our volume and value share in horeca (via RTM) by building rate of sale of our brands (national promotions, visibility)
- Lead and inspire a team with a vision & build cross-collaboration with the wider commercial departments (sales, CMI & brand marketing)
- Keep a close eye on the horeca market: track dynamics & activities (of us and our competitors) to build plans & insights
- Manage horeca trade marketing budget to support our key initiatives
- Economics / Commercial / Marketing degree
- Minimum 5 years of working experience in commercial or marketing area including HoReCa experience
- Good English
- Strong leadership skills and some experience managing people
- Consumer curiosity mindset
- Diverse, friendly team who can celebrate success together
- Modern, inspiring office in Budapest and home office opportunity (50% home office)
- Passionate team players as colleagues
- Development opportunity (training both functional and leadership development opportunities)
- Some of Hungary's favourite beer brands: Soproni, Heineken and Gösser
- Additional benefits such as Caring company program, private health insurance